Meet Ben Caballero of HomesUSA.com
Today we’d like to introduce you to Ben Caballero.
Ben, can you briefly walk us through your story – how you started and how you got to where you are today.
I became a Realtor when I was 21 years old and have been in the real estate business my entire life. For 18 of those years I also was a homebuilder I and noticed most builders were not listing their homes in the Multiple Listing Service or MLS. For those builders that did, their listings were not well managed. Because I also was a real estate broker, I saw a great opportunity – an unmet need – so I began listing builder homes in the MLS for homebuilders as a service. I soon discovered that maintaining these listings well with a manual system – it was all originally in Excel spreadsheets – was very difficult. At the time, I was watching how other businesses were using the Internet to create efficiencies and reduce costs. I also knew that nearly all builder sales centers had computers. It dawned on me that a web-based platform could replace my manual system. It would improve data collection and structure, and it would eliminate the management problems I was having. Most importantly, a web-based system would enable me to offer a much better service to my builders. That was how the idea originated so I went to work and began developing the platform. I launched it in 2007 and ten years later it the platform that manages all the listing for 62 volume homebuilders in Texas, including some of the biggest brands in the business…more
