M/I Homes, Hillwood Communities, Centre Living Homes, and Mar’Sue Haffner Earn Big Wins at McSAM Awards
April 14th, 2022 – Candy’s Dirt – The Dallas Builders Association has announced the winners of its 43rd Annual McSAM Awards, presented on April 9 in partnership with Hillwood Communities. The McSAM Awards are held each year to recognize “maximum creativity in sales and marketing.” More than 400 entries were received this year, and winners were named in 62 categories.
U.S. Olympian and former NFL player Johnny Quinn was the master of ceremonies for the awards gala held at the Renaissance Dallas Addison Hotel.
In the industry-judged awards, M/I Homes was named the McSAM Builder of the Year, Hillwood Communities was named Developer of the Year, and Emory Park by Centre Living Homes was named Builder Neighborhood of the Year. Industry experts from around the country including builders, architects, interior designers, and new home marketing professionals judged the awards.
Highland Homes won the prestigious People’s Choice Builder of the Year honors. Harvest by Hillwood Communities was named People’s Choice Community of the Year.
The People’s Choice competition rewards builders and developers based on consumer voting. To identify the People’s Choice winners, the Dallas BA enlists the help of a third-party firm that sends an online survey to hundreds of homebuyers, asking for feedback on everything from home design, sales experience, customer service, community lifestyle, and overall satisfaction. Respondents were also asked to rate – on a scale from zero to 10 – how likely they would be to recommend a particular builder or community to a friend or family member, which is considered the gold standard in customer satisfaction surveying…more
