America’s #1 Real Estate Agent to Break the Billion-Dollar Barrier Again
Yahoo Finance, December 6, 2016
America’s number one Realtor® Ben Caballero, president of Texas-based HomesUSA.com and who last year became the first billion-dollar producer in the world for total home sales, is on track to smash his own record in 2016.
Caballero projects his home sales production in 2016 will be up by more than 35 percent in just one year, as his home sales production will leap from a record $1,022,000,00 last year to new record of approximately $1,375,000,000 in 2016. Caballero’s home sale units will finish 2016 up about 36 percent, from 2,491 home sales last year, to more than 3,400 home sales in 2016.
Despite pressure on oil prices during the last year, Dallas-Ft Worth area-based Caballero notes, “Texas is not as dependent on oil as it once was. Dallas benefits from the stability of being the headquarters to 21 Fortune 500 firms, Austin is the state Capital, home of the University of Texas and has become a technology hub, San Antonio benefits from its massive military base, and while Houston remains the most oil-dependent, it also has continued to diversify.”
Caballero will end 2016 with his fifth-straight, record-breaking year for home sales. The independent research firm REAL Trends has verified Ben Caballero’s ranking as America’s reigning number one Realtor. And Caballero expects to keep his top ranking when The Wall Street Journal and REAL Trends publish its new list of “The Thousand” top real estate producing agents in June 2017.
Caballero also is the only real estate agent ever to surpass the total production of the number one ranked real estate teams, as measured by total sales transactions (sides) and total transaction volume, as verified by REAL Trends.
Caballero’s secret to success: nearly all of his transactions are for new home sales. He uses a highly innovative online technology he developed for builders. Caballero’s cloud-based listing management and marketing platform streamlines the MLS listing and marketing process. The HomesUSA.com platform allows homebuilders to provide more accurate data to consumers while also dramatically increasing their exposure to real estate agents.
“Once a new home builder sees how this technology can automate and manage their MLS listing process to deliver greater home price accuracy for consumers — and at a fraction of the cost they are paying people to do this — they become clients,” Caballero says. “It also solves one of a builder’s biggest pain points: they don’t effectively market to real estate agents. Builders need a Realtor to understand what Realtors need, and that’s what I provide. You can’t just enter a new home into the MLS and think you’re done. The listing has to be managed inside the MLS constantly and efficiently and that’s what my builder platform delivers. It also provides each builder with custom marketing and production reports, better professional listing photography, and a lead capturing and forwarding system so they can track success.”
Caballero reports his system speeds up the sales process for builders, ranging between 10-30 days faster than comparable new homes in the marketplace. “The investment a builder makes is minimal compared to the dollar savings that HomesUSA.com technology delivers to them, because it connects builders with buyers agents, and our system helps homes sell faster,” Caballero says.
Caballero’s HomesUSA.com, which charges a flat-fee versus a sales commission, in the last year, grew the number of builders he serves by 33 percent, from 42 builder brands served in 2015, to now serving 56 homebuilder brands, concentrated throughout Dallas-Ft. Worth, Houston, San Antonio, and Austin metro areas.
From 2010 to 2016, Caballero’s total home sales volume will reach $5.7 billion. To put his 2016 new home sales numbers in perspective, Caballero sold an average of more than 65 homes per week, or more than one-and-a-half sales every business hour. Caballero officially has been the number one agent in the USA for the last five years, outranking all others in two categories, (1) number of real estate sales transactions, and (2) cumulative transaction (dollar) volume.
Caballero, who became a real estate agent at the age of 21 and was a homebuilder himself, developed his online platform in 2007. Caballero says his system is available to builders nationwide and can easily give multi-market builders a way to manage all their MLS listing activity and accuracy in all markets in real time.
